When It Comes to Privacy and Protecting Personal Data, the “Generation Gap” is Surprising

6/11/2010

Young adults often make poor choices when it comes to social networking; so, many people argue that the younger generation simply doesn’t care about their own privacy. However, a recent survey refutes that argument – entitled How Different are Young Adults from Older Adults When it Comes to Information Privacy Attitudes and Policies?, it reveals little evidence that young adults’ attitudes toward privacy are fundamentally different from those of older adults. What the data did show, however, was that a higher proportion of 18-24 year olds believe (incorrectly) that information privacy laws protect their data both online and offline than do other age groups.

Furthermore, the authors point to additional research that shows educational efforts tend to focus on threats like online predators or cyberbullying, with little emphasis on information security.  Such efforts are important, but not enough. Kroll’s Licensed Investigators frequently talk to high school students about identity theft and credit awareness topics, so we are very aware that a lack of education may be putting many more young adults at risk than just those who may experience cyberbullying. Identity thieves are getting smarter and can make a lot of money off a little information.

All users of social networking sites must understand the environment in which they are playing. These are networking sites and are not private by design. Everyone with an account on a social networking site should thoroughly review the settings affecting the information they post. Do not act on the assumption that the site is not sharing your information. Assume that all of your data is visible to everyone, and adjust the settings available.

After reviewing a recent complaint filed with the FTC against Facebook, I decided to check my own account privacy settings. As a Research Analyst, I’m embarrassed to admit that it took the better part of the evening to read and understand exactly what could be seen, as well as which application was sending (and selling) my information where. I finally gave up and decided that no one needed to know my hometown, current city, address, email, phone number, family members’ names, relationship status and name of significant other, full name, date of birth, current and past employer, education history, and when I would be visiting my friends in another state (deep breath).

If my mom can piece together what I’m really up to from a social media profile that I thought was private, imagine what an identity thief can do with that stuff! Personally, I would rather restore my dignity with my mom over a long, painful lunch than have to restore my identity.

By Melissa Sandefur
Research Analyst, Kroll Fraud Solutions

Tags: , , , , , , , , , ,

Comments are closed.