When it comes to new technologies, failure to anticipate privacy issues can have significant consequences
In the past couple of days, there’s been a story out in the media about a handful of shopping malls testing a technology that reads unique serial numbers from mall visitors’ cell phones and tracks their movements. Want to know how many visitors shop in Store A and then go to Store B? Or how many people who have lunch in the food court aren’t shopping anywhere else in the mall? The system can tell you that, too.




