As Director of Operations with responsibility for product development, I do my fair share of media interviews. I can only guess it’s that visibility which caused me to receive a very interesting e-mail recently. Now, bear in mind that I’m also a Licensed Investigator – which makes me (sometimes unreasonably) skeptical. But I’m convinced my instincts were spot on this time. And, because you may not be as cynical as I am about such invitations, I want to share my experience with you so that you’re on guard against leaking your own intellectual property. Here’s what happened.
I got an e-mail offering me a small stipend to lend my product expertise and perspective to a survey. The researcher was interested in talking about market drivers, customer channels, and trends in the identity protection market. We could do it over the phone, and it would take only 45 minutes or so. Flattered? Sure – doesn’t everyone want their ideas and suggestions to be considered valuable? But I balked … it didn’t feel right. In fact, it felt like a way to pick my brain (and probably a few others’) in order to develop product features based on my answers.
Sure enough, a phone call by our PR team to the researcher uncovered that the study results would not be made available to the public. It was a private report, commissioned by a private client. The researcher “got a little jittery” and cut the call short when we asked about that client.
Now, admittedly, this may have been a completely legitimate study. But why risk freely giving away insight that can stoke a competitor’s fire? What would happen if someone at your company received an invitation like this? Are you confident that your colleagues are protecting sensitive, confidential data – client and employee information of course, but also proprietary knowledge or ideas that are unique and valuable?
Stay on guard, and let us know if we can help you stay secure.